For End Users: Your Rights

APML is about something bigger than technology. It’s about your right to take ownership and control of your Attention Profile so that you can share it with the services you know and love.

From AttentionTrust - your Attention rights include:

1. Property
   You own your attention and can store it wherever you wish. You have CONTROL.
2. Mobility
   You can securely move your attention wherever you want whenever you want to. You have the ability to TRANSFER your attention.
3. Economy
   You can pay attention to whomever you wish and receive value in return. Your attention has WORTH.
4. Transparency
   You can see exactly how your attention is being used. You can DECIDE who you trust.

These rights are further put in context as part of a complete set of Media 2.0 Best Practices. View them on the Media 2.0 Best Practices Wiki.